Fino Premium Touch Hair Mask 230g – Japanese Hair Treatment for Damaged Hair

Give dry, damaged-looking hair a smoother, softer finish with a Japanese hair mask made for intensive rinse-out care. Fino Premium Touch Hair Mask 230g is a rich treatment designed to help condition rough strands, improve manageability and leave hair feeling silky from mid-lengths to ends. Made in Japan by FineToday, this popular mask combines royal jelly extract, squalane, trehalose, PCA and conditioning ingredients to help replenish the feel of moisture in stressed-looking hair. It has an elegant Grace Floral fragrance.

Why you'll love it

• Intensive hair conditioning: helps dry, damaged-looking lengths feel softer and smoother.
• Smoother-looking ends: helps reduce the feel of roughness and improves combability.
• Moisture-focused formula: with royal jelly extract, trehalose, sorbitol and squalane.
• Flexible rinse-off treatment: rinse after working through the hair; a long waiting time is not required.
• Japanese hair-care favourite: rich, creamy mask with a Grace Floral scent.

Who is it for?

Ideal for people with dry, rough, frizzy or visibly damaged hair who want a smoother and easier-to-manage finish. Best applied mainly to damaged lengths and ends. It is a rinse-off hair mask, not a shampoo, hair dye, leave-in conditioner or scalp treatment. It is sometimes searched for under the historic name Shiseido Fino Hair Mask; the current brand/manufacturer identification is Fino by FineToday.

How to use

1. Shampoo your hair and gently squeeze out excess water.
2. Apply an appropriate amount to the damaged sections, focusing on mid-lengths and ends. For medium-length hair, the brand suggests approximately two teaspoons.
3. Work through evenly and rinse thoroughly with water. The official usage guidance says it can be rinsed out immediately.
4. Use once or twice a week as intensive care, adjusting frequency to your hair's needs.

Product details

• Brand: Fino
• Range: Premium Touch
• Manufacturer: FineToday
• Type: Rinse-out hair mask / deep conditioning treatment
• Size: 230g
• Hair concerns: Dryness, roughness, frizz, dull appearance and damaged-looking ends
• Key ingredients: Royal jelly extract, squalane, trehalose, sorbitol, PCA and hydrolyzed conchiolin
• Texture: Rich cream hair treatment
• Scent: Grace Floral
• Use: After shampooing; rinse thoroughly
• Made in: Japan
• Barcode: 4550516493583

Ingredients (INCI)

Water (Aqua), Sorbitol, Dimethicone, Isopentyldiol, Behenyl Alcohol, Behentrimonium Chloride, Stearyl Alcohol, Aminopropyl Dimethicone, Alkyl (C12-14) Oxyhydroxypropyl Arginine HCl, Squalane, Steartrimonium Chloride, Glutamic Acid, Trehalose, PEG-90M, PCA, Di(Phytosteryl/Octyldodecyl) Lauroyl Glutamate, Royal Jelly Extract, Lactic Acid, Hydrolyzed Conchiolin, Isopropanol, Cetanol, Alcohol, Octyldodecanol, Salicylic Acid, Disodium EDTA, Butylene Glycol, Amodimethicone, PPG-2-Deceth-12, Silica, Glycerin, BHT, Tocopherol, Phenoxyethanol, Sodium Benzoate, Fragrance (Parfum), Yellow 5 (CI 19140).

Good to know: Contains fragrance and silicones, including dimethicone; it is not fragrance-free or silicone-free. For external use only. Avoid contact with eyes; if contact occurs, rinse immediately with water. Keep out of reach of children. Prevent water from entering the jar during use and close the lid firmly afterwards. Discontinue use if irritation occurs. The ingredient list may be updated by the manufacturer; check the label on the product you receive if you have ingredient sensitivities.

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